consumer campaigns
Pratt & Lambert

Challenge: Reach targeted demographic in a whole new way.

Pure Idea: Inspiration!

Pratt & Lambert, a division of Sherwin-Williams, tapped Accelerator to develop a strategy to reach their targeted demographic in a new way. Accelerator developed custom print advertisements, radio spots, and a clever direct mail “inspiration” piece. The mailer contained compelling offers, ways to use the Pratt & Lambert website, color trends for the year, and decorating tips that inspired upscale homeowners to redo their interiors for the holiday season.