consumer campaigns
Pratt & Lambert

Challenge: Reach targeted demographic in a whole new way.

Pure Idea: Inspiration!

Pratt & Lambert, a division of Sherwin-Williams, tapped Accelerator to develop a strategy to reach their targeted demographic in a new way. Accelerator developed custom print advertisements, radio spots, and a clever direct mail “inspiration” piece. The mailer contained compelling offers, ways to use the Pratt & Lambert website, color trends for the year, and decorating tips that inspired upscale homeowners to redo their interiors for the holiday season.

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results: Pratt & Lambert website use increased 37%, coupon offers and redemptions soared, and local retailers reported unusually high spikes in Pratt & Lambert pain sales during the holiday season

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